She turns memories into jewelry: the inspiring story of Sophie and her Tweed Co. watch.

There's jewelry you wear. And then there are those who tell.
That's exactly what Sophie27 years old, passionate about travelof modeand little details that make all the difference.

Visit 2023she discovered by chance on Instagram the watch Michele Steel - 36 mm from Tweed Co.. Its sleek design, woven strap , and above all the possibility of adding charms immediately won her over.
She fell for the charm Cœura symbol of her emotions and precious moments.

A few months later, during a trip to CapriShe is amazed by the brilliant colors of the Mediterranean. Visit plunging cliffs in a turquoise seathe lemon-scented lanes and golden sunsets leave an unforgettable impression on her. On her return, she orders a photo charm with a splendid view of the islandto immortalize the moment.

Then came London, its red bricks, its pubs, and a weekend with girlfriends. This time, she sends us a photo with a Royal Guard in uniform. British charm? It also ends up on his wrist, in the form of a unique charm.

In winter, head for the Crans-Montana slopes in Switzerland. Fondue, Valais wine and laughter. Sophie orders us a charm. And we love it.

A jewel becomes a logbook

Touched by this unique collection of life moments, we contacted Sophie.
On the phone, she tells us that her living room is dominated by a world map. Each time she travels, she adds a new charm, which she calls her " memories ". When she entertains friends, each of her memories becomes a a story to sharea emotional conversation.

Since that first exchange, Sophie has worked with us to imagine more 40 personalized charms :

• A beach paradise in Krabiin Thailand
• Visit Eiffel Tower at dusk, in Paris
• A magical night under the northern lights in Finland
• The colorful villages of the Cinque Terrein Italy
• A party with friends in Ushuaïa Ibizain Spain
• A romantic getaway in Santoriniin Greece

Each charm is a fragment of lifea burst of emotion. And every Tweed Co. watch becomes a intimate theater scenethat makes everyday life vibrant.

Tweed Co. more than a piece of jewelry, a trace of what matters

What Sophie is going through is what hundreds of young women like her are going through today.
Women who love modeBut they want more than style. They want direction. From link. Memories that we don't just post on Instagram, but keep close to us. On the wrist. For real.

At Tweed Co.we believe that every watch can become a personal chapter. That every charm is a emotional beacona shortcut to a moment you never want to forget.

And what memories do you carry with you?

Have you experienced an unforgettable road trip, a life-changing encounter or a wild evening out with friends?
Imagine it as jewelry.
And like Sophie, create your own collection of memories" charms.

🔗 Discover Tweed Co. personalized charms.
🔗 Personalize your watch today

Because your stories deserve more than likes. They deserve a piece of jewelry.