In a world where fashion is becoming increasingly personal, the watch no longer simply tells the time. It becomes an extension of oneself, one's emotions, memories and life choices. In 2025, personalizing a watch is an act of style and identity. At Tweed Co. every detail counts to create a unique model that's just like you.

Why customize your watch?

Choosing a personalized watch is an affirmation of who you are. It's no longer just a functional accessory, but a marker of the moment. A strap in the colors of a trip. A heart-shaped charm offered by a loved one. A dial selected for its finesse. Personalization allows us to create pieces that convey emotions, memories and style.

Three elements to create a unique watch

1. Interchangeable strap
The strap is the first visible part of your watch. At Tweed Co. you can easily change it to suit your mood or outfit. Visit Michele strap with rose gold buckle embodies feminine elegance and is a perfect match for our 36 mm watches.

2. The customizable charm
Charms add an intimate touch to your watch. The charm heart rose gold is one of the most popular: a symbol of love and tenderness, it adorns your wrist with a subtle but significant detail.

3. The box
Choose your case according to your style. The watch Vanessain rose gold with a white dial, is an iconic timepiece for every moment of everyday life.

How to change a charm easily?

Changing a charm takes just a few seconds. Thanks to our intuitive system, no tools are required. Follow the steps in the video below to personalize your watch in an instant.

Express your style with colors and symbols

Combine your favorite colors, choose charms that speak to your story, and create a watch that reflects you. Whether you're sporty, dreamy, adventurous or romantic, each association becomes a message you wear on your wrist.

Conclusion: it's up to you

Personalizing your watch means giving your wrist a piece of yourself. With Tweed Co. every detail becomes a choice, every watch a creation. Discover our complete collection and create the watch that will accompany you in every moment of your life.