Why young people are abandoning classic watches (and choosing Tweed Co.)

The world is changing, and so are our habits. Young people aged 20 to 35 no longer just want to tell the time: they want to express themselves. And for this, the watch is no longer a simple watch accessory, but a marker of identity, style and freedom. It's in this context that Tweed Co. watches are appealing to a new generation.

A style that breaks codes

Farewell to rigid, old-fashioned models. Tweed Co. watches are designed for those who live intensely: in motion, in emotion, in contrast. With their elastic braided strapsThey can be adapted to any style, from urban to bohemian.

Personalization: a generational must-have

Young people want to create. Create their look, their watch, their world. That's why Tweed Co. offers to personalize your watch with symbolic charmsA watch becomes a memory, a story, an emotion on the wrist. A watch becomes a memory, a story, an emotion on the wrist.

Freedom, speed, simplicity

Change strap in 3 seconds. Wash your strap by hand. Interchange a charm. With Tweed Co. there's no need for tools or a store. Everything is designed for today's active lifestyle.

Emotions, not complications

The new generation wants to feel. Tweed Co. offers watches that evoke a journey, a friendship, a love story, a separation or a hope. Far from technical complications, choosing a watch is like choosing a song.

A fair price, visible quality

It's not a Swiss Made watch. But it is a carefully thought-out watch, designed to last, and offered at an affordable price. It's a real jewel, with no compromise between style and budget.

Discover our favorite models

• Margot Steel Watch 36 mm - Timeless elegance, soft braided strap
• Vanessa Steel 36 mm watch - Modern spirit, with pearl grey strap
• strap Kate - Cream color for a luminous touch

Want to see more?

Browse the complete Tweed Co. watch collection. and find the one that's right for you. It could be the start of a new story on your wrist.