Why our straps have names: every Tweed Co. creation has a soul
One Name, One Emotional Connection – The True Story Behind Each strap
At Tweed Co., nothing is left to chance. Every strap , every color, every detail carries an intention. But perhaps you have noticed that our straps all have one first name : Kate, Vanessa, Anna, Luigi, Monica… It’s not a trend, it’s a declaration of love.
First names to thank those who gave their hearts
Some of our straps have the first name of our employeesthose who, in the shadows or in the light, took part in c
First names from our community
Several models are also inspired by members of our fan club, these women and men who imagined a strap unique, original, faithful to their personality. Their creation has become a real piece, and their first name, a visible tribute.
A story for each first name
Because a first name is not just a name. It is a memory, a style, a vibration. Each of our straps is a signature. Sometimes it evokes a real person, other times an emotion, a moment, a way of being in the world. Wearing a strap Tweed Co. is about wearing more than an accessory: it's about embodying a story.
A first name, an intimate appropriation
Give a first name to a strap , it's much more than a name. It's giving it a personality, a memory. It's offering each customer the opportunity to choose a style that reflects them. Some choose their own first name, others that of a friend, a travel memory, or a still-secret dream. It's a way of making jewelry your own, of giving it meaning.
An emotional connection with the object
We believe in the power of objects that carry meaning. A first name makes the strap more human, more alive. It becomes a confidant, a landmark, a nod to what defines us. This is the bond we want to create between you and what you wear.
A collection as diverse as our community
We choose first names that reflect the diversity of our audience: French-speaking, German-speaking, Italian-speaking, international. Because Tweed Co. speaks to all cultures and our straps are made for celebrate diversity, not standardize it.
A dream: to collect all the first names one day
And one day, we hope to bring all these people together around a big party. On a rooftop, on a beach, or in an open and free place. A moment for the “Tweedy" meet up, exchange on their strap , their colors, their charms, and what it represents for them. A moment when each first name will become a person again, and each strap a shared history.
And if the next one strap had your first name?
You can already write to us via our contact page or directly by email to anna@tweed-co.comAt Tweed Co., anything is possible. Especially when it comes from the heart.
What if you joined our community?
Follow us on social media and share your creations with other Tweedys:
Show us your straps , your colors, your names, your stories. Every Tweed Co. creation is unique — just like you.