In 2017, Tweed Co. launched its project on the platform Kickstarterwith a clear ambition: to revolutionize the world of watchmaking with a customizable, elegant and affordable watch.

Thanks to a community of 185 contributors, Tweed Co. has raised more than CHF 28,000 and created a unique collection of watches in the following styles interchangeable braided straps and customizable charms. This success marked the start of a creative adventure that continues to this day.

A Swiss success story

Born from the imagination of two Swiss watch designers, Tweed Co. was built around a strong concept: to offer a watch that is both modular and stylish, and designed to accompany every moment of life.

Since that founding campaign, Tweed Co. has expanded its ranges and won over a young, urban audience in search of originality. Each watch can now be personalized with a unique charm and worn with a customizable case in steel or rose gold.

A watch designed to adapt

The heart of the concept lies in freedom of expression: change strap in an instant, mix colors and textures, and express your mood on the wrist.

Visit elastic straps Tweed Co. products are soft, comfortable, washable and built to last. Visit charms add a personal touch to every combination. The result is a watch that evolves with you, over time.

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Tweed Co. continues to innovate. New models, new materials and new charms are regularly introduced to enrich the personalization experience. Swiss design remains at the heart of every creation.

For those who want to create a watch that reflects their personality, this is where it all begins: discover Tweed Co. watches

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Want to find out more about the origins of the project? Discover the original campaign on Kickstarter and find out how it all began.