When Watchmaking Meets Style: Tweed Co. seduces WatchPro
Since its inception, Tweed Co. has embodied a new generation of independent, bold and creative watchmakers. In an article published by WatchProThe Swiss brand is renowned for its ability to appeal to a young, connected audience, thanks to a customizable watch style that is both trendy and accessible.
Born of a Kickstart campaigninterchangeable braided straps and customizable charmsto fully express its personality.
WatchPro underlines the brand's ambition to expand beyond digital, by seeking physical partners in Switzerland, Belgium and other strategic countries such as France, Germany and Southeast Asia. This move into physical retail illustrates the brand's strong commitment to growth and proximity to its community.
Tweed Co. watches combine functionality, style and affordability. Thanks to their quick and easy customization systemeach model becomes unique. The collection Kate Steel - 36 mm or even Margot Rose Gold - 36 mm perfectly illustrates this combination of elegance and freedom.
For WatchPro, what also sets Tweed Co. apart in the watchmaking market is the audacity with which it breaks codes. Far from fixed standards, the brand offers a new way of wearing time, connected to emotions, desires and personal stories.
This media recognition reinforces Tweed Co.'s credibility with watch enthusiasts and international distributors. It validates an intuition: today, a watch is much more than an object. It's an extension of the self, a medium for style and expression.
Want to find out more? Read the full article on WatchPro.