Concept – Tweed Co.
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Who are we?

Tweed Co. is a brand founded in 2017 in Neuchâtel, Switzerland, by two watch designers who had worked together for many years for some of the most well-known houses in Swiss watchmaking and jewelry. The pair is supported by a team of creators, engineers, graphic designers and communications specialists, who are fully involved in producing all the accessories the house offers. The team, from a wide range of backgrounds, is based in Switzerland and is 100% EARTHMADE !

Earthmade Concept

The Watch Heads

Available in two sizes, Tweed-M (36.00 mm) and Tweed-L (40.00 mm), the watch heads present a deliberately classic and understated aesthetic so as to complement all of the multi-colored bracelets. The case offers a highly polished finish in 316L stainless steel or in rose-gold (PVD coating), while the dials are mat white with polished hands and hour markers. A limited and numbered edition of 500 pieces is also offered, featuring a deep mat black dial.

Choose your watch

The Straps

Born of an original, exclusive concept, Tweed Co. products are supplied with braided straps made of elasticized nylon that are interchangeable (see tutorial here) and available in multiple colors and patterns. Their elasticity provides comfort, making the straps pleasant to wear while adapting to any wrist size. The combination of threads forms a subtle interplay of colors that can be endlessly varied, enabling the collection to evolve with the seasons and trends. A more classic, elegant leather strap completes the range and is will appeal to those who love timeless simplicity. All our straps are fitted with a double pin buckle, engraved with Tweed Co., in the same color as the case.

Explore our straps

The Charms

The elastic herringbone braided structure of the straps enables charms to be added simply and quickly (see the tutorial here), for complete customization. Dozens of themes – signature, offbeat, fun or romantic (hearts, skulls, punk studs, letters, stars, pearls, Swarovski solitaires, etc.) – offer the wearer the chance to invent their own watch style. Over to you! Be creative!

Explore our charms

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